Review: KLM’s A330 (new) Business Class from Kigali to Amsterdam (via Entebbe)

Wednesday newsletters always feature a hotel or flight review.

I recently enjoyed a sublime holiday in the amazingly beautiful country of Rwanda. You can read my trip reports here:


Today (March 20, 2019): Review of KLM’s A330 (new) Business Class from Rwanda to Amsterdam (via Uganda).

On January 20th 2019, I flew Business Class with KLM Royal Dutch Airline from Kigali (Rwanda’s capital) to Schiphol airport in the Netherlands, with a scheduled stop-over of 60 minutes in Entebbe (Uganda’s main airport). The flight from Kigali to Entebbe took only 40 minutes while the flight from Entebbe to Amsterdam was around 8 hours. During the short stopover at Entebbe Airport – which is best known for Operation Thunderbolt, a hostage rescue mission carried out by Israeli commandos following the hijacking of an Air France plane in 1976 – there was a change of the cockpit and cabin crew and some passengers disembarked while others boarded. The flight was operated by the exact same A330 aircraft – nicknamed ‘Times Square – that flew me to Rwanda one week prior to this journey. While KLM offers a very enjoyable Business Class experience (with enthusiastic flight attendants and plenty of funky design details), its A330 Business Class seats in a 2-2-2 layout are not the most competitive in the skies: they feel not as comfortable as KLM’s B777 Business Class seats (which are also arranged in a 2-2-2 layout but are much wider) and they are definitely a step down compared to the carrier’s B787 Business Class seats, which come in an excellent herringbone 1-2-1 layout.

Have you ever flown KLM’s Business Class? What was your experience? Leave a comment below.

  • Trip: Kigali (KGL) to Amsterdam (AMS) via Entebbe (EBB)
  • Airline: KLM Royal Dutch Airlines
  • Aircraft type: Airbus A330-300
  • Aircraft registration number: PH-AKA (nicknamed ‘Times Square’)
  • Flight Number: KL537
  • Date: 20 January 2019
  • On time departure: yes (8.20 pm)
  • On time arrival: yes (6 am)
  • Miles: 424 + 3950
  • Flight time: 8 hours
  • Seat: 1A
  • Class: Business Class

In this review (more information & photos below my Youtube clip & slideshow):

  1. Cost of my ticket
  2. Pearl lounge at Kigali International Airport
  3. Facts & figures about KLM
  4. Business Class cabin
  5. Business Class seat (+ best & worst seats)
  6. Amenities
  7. Meals
  8. Entertainment
  9. Onboard internet
  10. Other inflight experiences (crew, bar, lavatory & views)
  11. My verdict (score)

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1. COST OF MY TICKET

I paid 1750 euros for my KLM roundtrip Business Class ticket from Amsterdam to Kigali. I booked the ticket online on KLM’s website during a great sale.


2. PEARL LOUNGE AT KIGALI INTERNATIONAL AIRPORT

Kigali International Airport is very small and has only one Business Class lounge – called the Pearl lounge – which is open to all passengers flying out of Kigali in Business Class. The lounge is basically a rather unattractive but clean and rectangularly shaped space with a traditional decor that features some subtle African touches. Several rows of leather arm chairs are centered around a bar area, where you also find some dining tables. The lounge offers free WiFi, several work stations (with computers), a kids corner, shower facilities and a separate VIP lounge for government officials. A decent buffet is on display in a separate room behind the bar area and in the evening hours, it offers sandwiches, fruits, cheese, cold cuts, pastries, snacks and several hot items (e.g. ginger rice, peas, pasta Napolitane, spring rolls, vegetable lasagna, and samboussa).

KIGALI AIRPORT - BUSINESS CLASS LOUNGE

KIGALI AIRPORT - BUSINESS CLASS LOUNGE
KIGALI AIRPORT – BUSINESS CLASS LOUNGE
KIGALI AIRPORT - BUSINESS CLASS LOUNGE
KIGALI AIRPORT – BUSINESS CLASS LOUNGE
KIGALI AIRPORT - BUSINESS CLASS LOUNGE
KIGALI AIRPORT – BUSINESS CLASS LOUNGE

KIGALI AIRPORT - BUSINESS CLASS LOUNGE

KIGALI AIRPORT - BUSINESS CLASS LOUNGE
KIGALI AIRPORT – BUSINESS CLASS LOUNGE
KIGALI AIRPORT - BUSINESS CLASS LOUNGE
KIGALI AIRPORT – BUSINESS CLASS LOUNGE
KIGALI AIRPORT - BUSINESS CLASS LOUNGE
KIGALI AIRPORT – BUSINESS CLASS LOUNGE
KIGALI AIRPORT - BUSINESS CLASS LOUNGE
KIGALI AIRPORT – BUSINESS CLASS LOUNGE
KIGALI AIRPORT - BUSINESS CLASS LOUNGE
KIGALI AIRPORT – BUSINESS CLASS LOUNGE
KIGALI AIRPORT - BUSINESS CLASS LOUNGE
KIGALI AIRPORT – BUSINESS CLASS LOUNGE

KIGALI AIRPORT - BUSINESS CLASS LOUNGE KIGALI AIRPORT - BUSINESS CLASS LOUNGE KIGALI AIRPORT - BUSINESS CLASS LOUNGE KIGALI AIRPORT - BUSINESS CLASS LOUNGE KIGALI AIRPORT - BUSINESS CLASS LOUNGE


3. FACTS & FIGURES ABOUT KLM
  • Founded on October 7, 1919, KLM Royal Dutch Airlines is the oldest scheduled airline in the world still operating under its original name.
  • Last year, KLM operated worldwide flights with over 200 aircraft, generating €10 billion revenues and employing 32.000 staff from its Amsterdam basis. KLM is the third-largest employer
    in the Netherlands.
  • Besides the well-known KLM airline, the KLM Group also includes the wholly owned subsidiaries Transavia and Martinair. Transavia is the leading low-cost carrier from The Netherlands operating from Amsterdam, Eindhoven and Rotterdam, welcoming 8 million passengers last year. Martinair focuses on airfreight, pilot training, and aircraft maintenance.
  • On May 6, 2004 KLM merged with Air France. The Air France-KLM group is operating as one company in which the two airlines keep their brand identifies, both with a focus on three core businesses (passenger, cargo business and engineering & maintenance). Air France-KLM is the world’s 5th largest airline by company revenue.
  • KLM was the first airline to use biofuels on commercial flights: on June 29 2011, a KLM Boeing 737-800 carried 171 passengers from Amsterdam to Paris, burning a 50/50 blend of traditional jet fuel and used cooking oil. Together with its venture SkyNRG, KLM introduced the world’s first Corporate BioFuel Program through which companies can use sustainable biofuels for parts of employees’ flights, thereby stimulating the further development of a market for biofuels.
  • KLM ’employs’ a famous co-pilot: Dutch King Willam Alexander. The father of three and monarch to 17 million Dutch citizens calls flying a ‘hobby’ and has been piloting KLM aircraft for years, albeit always under the radar (not literally of course). The King is trained to fly B737s, and when he makes pilot announcements, he does so anonymously.
  • The KLM fleet is composed of the following aircraft:
    • 50 Boeing 737NG for short- and medium haul destinations
    • 13 Airbus A330-200 and -300 for medium and longhaul haul destinations
    • 14 Boeing 747-400 for longhaul haul destinations
    • 29 Boeing 777-200ER and -300ER for longhaul haul destinations
    • 13 Boeing 787 Dreamliners for medium and longhaul haul destinations
  • KLM names its aircraft after city squares worldwide (A330s), birds (B737s), UNESCO world heritage sites (B777s), world cities (B747s), flowers (B787s) and ships of the Dutch East India Company (B747 freighters).
KLM AIRBUS A330
KLM AIRBUS A330

4. BUSINESS CLASS CABIN

KLM recently completed a (long needed) refurbishment and upgrade of its A330 fleet. KLM’s A330-300 aircraft now features 30 lie flat seats in Business Class, 40 standard seats in Economy Comfort (with more legroom) and 222 standard seats in Economy Class; the smaller A330-200 planes have 18, 36 and 214 seats in Business Class, Economy Comfort, and Economy Class respectively. All Business Class seats are located in one cabin, with either 5 rows (A330-300) or 3 rows (A330-200) of seats. The new A330 cabin interior – which was designed by KLM in collaboration with Dutch designer Hella Jongerius – feels fresh, modern, and above all typically KLM. Different shades of blue are used throughout the cabin, complementing the dark brown color of the seat covers. All Business Class seats face forward and are arranged in a standard 2-2-2 layout, which means that passengers in the window seats don’t have direct aisle access (as they will have to climb over the legs of the passengers seated next to them). Fixed dividers are installed between paired seats, which are inconvenient when you want to talk to your travel companion in the other seat and not large enough to provide enough privacy when you are seated next to a stranger (although paired seats are staggered by a couple of inches, so it doesn’t feel too uncomfortable).

This Business Class layout isn’t unique to KLM as other airlines have installed the same type of Business Class seat (e.g. Ethiopian Airlines B787/A350sQatar Airways’ A330s; and United B787s).

Click here for a seat map of KLM’s Airbus A330-300.

KLM A330 BUSINESS CLASS CABIN
KLM A330 BUSINESS CLASS CABIN
KLM A330 BUSINESS CLASS CABIN
KLM A330 BUSINESS CLASS CABIN
KLM A330 BUSINESS CLASS CABIN
KLM A330 BUSINESS CLASS CABIN
KLM A330 BUSINESS CLASS CABIN (MOOD LIGHTING)
KLM A330 BUSINESS CLASS CABIN (MOOD LIGHTING)

5. BUSINESS CLASS SEAT (+ BEST & WORST SEATS)

KLM’s A330 Business Class seat is 25,5 inch (65 cm) wide and has a pitch of 60 inch (52 cm); the latter is defined as the distance from any point on one seat to the exact same point on the seat in front or behind, and thus a good indication of the legroom.

One side of the seat shares a console with its paired seat, which can be used as a small table for a drink and also holds the tray table (that needs to be pulled out for any use). This side of the seat also features a fixed privacy screen (which I already described above), a reading light at eye level, and an armrest with an electronic control panel to adjust the seat position. The seat’s other side (towards the window or aisle, depending on your seat location) has an easy-to-reach fixture above the armrest, which holds a universal AC power outlet, a USB port and a wired controller for the inflight entertainment (more on that below). There’s also a small compartment behind the headrest, where you can store items like your wallet, glasses or smart phone; actually, it’s the only storage space around the seat (you need to store all your carry-on luggage and larger items in the overhead bins). 

In front of each seat is a 18.5” touchscreen high resolution TV in 16:9 format and a small footrest. The latter becomes part of the flat bed when the seat reclines 180 degrees into its horizontal position. The fully flat bed is a massive improvement over KLM’s older A330 Business Class product (which featured angled lie flat seats). With its length of 206 cm long (6 ft 9 inch), the bed is very comfortable, even for taller passengers. Although the bed is a tad narrow, you can lower one of the arm rests to increase its width and enhance your sleeping comfort.  

What are the best Business Class seats on KLM’s A330-300? Click here for a seat map.

  • All seats in the cabin, except for the first and last row, are quiet good, especially for couples. Make sure to prebook your seat online (which can be done free of charge) to avoid disappointment at the airport, since QA flights are often fully packed.

What are the worst Business Class seats on KLM’s A330-300? Click here for a seat map.

  • The 2-2-2 Business Class layout does not make the cabin very attractive for solo travelers, since you will always end up sitting next to a stranger. There is a small screen though between paired seats for added privacy.
  • Window seats don’t offer direct aisle access.
  • Passengers seated in the first row may be bothered by the noise of the galley and passengers going to or returning from the lavatories.
  • I also suggest to avoid the last row of Business Class, which is close to the Economy bassinet seats.
KLM A330 BUSINESS CLASS SEAT
KLM A330 BUSINESS CLASS SEAT
KLM A330 BUSINESS CLASS SEAT
KLM A330 BUSINESS CLASS SEAT
KLM A330 BUSINESS CLASS SEAT
KLM A330 BUSINESS CLASS SEAT
KLM A330 BUSINESS CLASS SEAT
KLM A330 BUSINESS CLASS SEAT
KLM A330 BUSINESS CLASS SEAT
KLM A330 BUSINESS CLASS SEAT
KLM A330 BUSINESS CLASS SEAT
KLM A330 BUSINESS CLASS SEAT
KLM A330 BUSINESS CLASS SEAT
KLM A330 BUSINESS CLASS SEAT
KLM A330 BUSINESS CLASS SEAT
KLM A330 BUSINESS CLASS SEAT
KLM A330 BUSINESS CLASS SEAT
KLM A330 BUSINESS CLASS SEAT
KLM A330 BUSINESS CLASS SEAT
KLM A330 BUSINESS CLASS SEAT
KLM A330 BUSINESS CLASS SEAT (FLAT BED POSITION)
KLM A330 BUSINESS CLASS SEAT (FLAT BED POSITION)
KLM A330 BUSINESS CLASS SEAT (FLAT BED POSITION)
KLM A330 BUSINESS CLASS SEAT (FLAT BED POSITION)

6. AMENITIES

Business Class passengers receive the following amenities on one of KLM’s longhaul flights :

  • An amenity kit, which comes under the form of a brown comfort bag. The bag is created by successful Dutch fashion designer Jan Taminiau (in 2014 he was awarded the Netherlands’ most prestigious fashion prize the Grand Seigneur). It contains an eye mask, ear plugs, comb, toothbrush, toothpaste, and Rituals lip balm & face moisturizer.
  • A comfortable pillow
  • A stylish and comfortable, marine blue blanket
  • Noise cancelling headphones (which can only be powered within the plane and need to be returned to the crew prior to landing)

Before landing, Business Class passengers also receive a wonderful gift: a Delft Blue miniature traditional Dutch house, filled with Dutch gin, also known as jenever. Each miniature depicts a real Dutch house. KLM has been presenting Business Class passenger with this gift since the 1950s. Every year on October 7th, the airline celebrates the anniversary of its founding in 1919 by presenting a new house. Over the years, these miniature houses have become desirable collectors’ items, even generating a lively trade among passengers. KLM has a site where you can keep track of all of the houses, as each one is unique and has a special story to tell.

KLM A330 BUSINESS CLASS: AMENITY KIT
KLM A330 BUSINESS CLASS: AMENITY KIT
KLM A330 BUSINESS CLASS: AMENITY KIT
KLM A330 BUSINESS CLASS: AMENITY KIT
KLM A330 BUSINESS CLASS: AMENITY KIT
KLM A330 BUSINESS CLASS: AMENITY KIT
KLM A330 BUSINESS CLASS: AMENITY KIT
KLM A330 BUSINESS CLASS: AMENITY KIT
KLM A330 BUSINESS CLASS: NOISE CANCELLING HEADPHONES
KLM A330 BUSINESS CLASS: NOISE CANCELLING HEADPHONES
KLM A330 BUSINESS CLASS: PILLOW
KLM A330 BUSINESS CLASS: PILLOW
KLM A330 BUSINESS CLASS: BLANKET
KLM A330 BUSINESS CLASS: BLANKET
FAREWELL GIFT: DELFT HOUSES

7. MEALS

KLM pays a lot of attention to the design details of its meal service. For example its stylish food and wine menus feature references to Delft tiles and houses. Another design detail that KLM gets totally right is the unique tableware. The porcelain, glassware, cutlery, linen and tray have all been designed by Marcel Wanders, a famous Dutch designer. Even the salt and pepper shakers come in the form of clogs, one of Holland’s symbols.

But despite the chic menus and tableware, the food itself was mediocre on this flight. Cheese biscuit were offered during the short 40 min flight from Kigali to Entebbe. Shortly after takeoff from Entebbe, supper was served, with all courses served at once on the same tray (which I liked because of the late hour of meal service, allowing for more sleep). I selected the following items from the menu:

  • Appetizer: smoked salmon rillettes with herbed cream cheese and pickled onion
  • Main course: seared Nile perch with Balti sauce, three color pepper korma and white rice with cumin
  • Side dish: Edam and Brie cheese plate
  • Dessert: chocolate éclairs with coffee cream

Ninety minutes prior to touchdown at Amsterdam’s Schiphol Airport, breakfast was served. It comprised the following items:

  • Fresh fruit salad, Edam and Cheddar cheese, ham, hot rolls and croissants
  • Yoghurt with granola
  • Hard-oiled egg
KLM A330 BUSINESS CLASS: WELCOME DRINK
KLM A330 BUSINESS CLASS: WELCOME DRINK
KLM A330 BUSINESS CLASS: HOT TOWEL
KLM A330 BUSINESS CLASS: HOT TOWEL
KLM A330 BUSINESS CLASS: CHEESE BISCUITS
KLM A330 BUSINESS CLASS: CHEESE BISCUITS
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: MENU
KLM A330 BUSINESS CLASS: SUPPER
KLM A330 BUSINESS CLASS: SUPPER
KLM A330 BUSINESS CLASS: SUPPER
KLM A330 BUSINESS CLASS: SUPPER
KLM A330 BUSINESS CLASS: SUPPER
KLM A330 BUSINESS CLASS: SUPPER
KLM A330 BUSINESS CLASS: SUPPER
KLM A330 BUSINESS CLASS: SUPPER
KLM A330 BUSINESS CLASS: BREAKFAST
KLM A330 BUSINESS CLASS: BREAKFAST
KLM A330 BUSINESS CLASS: BREAKFAST
KLM A330 BUSINESS CLASS: BREAKFAST
KLM A330 BUSINESS CLASS: BREAKFAST
KLM A330 BUSINESS CLASS: BREAKFAST
KLM A330 BUSINESS CLASS: BREAKFAST
KLM A330 BUSINESS CLASS: BREAKFAST

8. ENTERTAINMENT

Each Business Class seat is equipped with a large 18,5 inch high resolution TV screen with bright and clear pictures. The TV can be commanded by directly touching the screen or by using a handheld wired controller which is located in a fixture above the armrest. The controller also features its own small touchscreen, allowing you to watch a different program (e.g. flight map) from the main screen. KLM offers more than 1000 hours of interactive entertainment in various languages (e.g. Arabic, Chinese, Dutch, English, French, German, Japanese, Korean, Portuguese or Spanish). There are more than 200 films to choose from, including recent releases, classics and world cinema, in addition to hundreds of TV shows, CDs, language courses, games, audiobooks, and a dedicated kids channels.

KLM A330 BUSINESS CLASS: INFLIGHT ENTERTAINMENT
KLM A330 BUSINESS CLASS: INFLIGHT ENTERTAINMENT
KLM A330 BUSINESS CLASS: INFLIGHT ENTERTAINMENT
KLM A330 BUSINESS CLASS: INFLIGHT ENTERTAINMENT
KLM A330 BUSINESS CLASS: INFLIGHT ENTERTAINMENT
KLM A330 BUSINESS CLASS: INFLIGHT ENTERTAINMENT
KLM A330 BUSINESS CLASS: INFLIGHT ENTERTAINMENT
KLM A330 BUSINESS CLASS: INFLIGHT ENTERTAINMENT
KLM A330 BUSINESS CLASS: INFLIGHT ENTERTAINMENT
KLM A330 BUSINESS CLASS: INFLIGHT ENTERTAINMENT

9. ONBOARD INTERNET

This A330 aircraft did not offer inflight WiFi. Currently, KLM only offers WiFi on all of its brand new Boeing 787 Dreamliners and some of its Boeing 777-300ER aircraft. There is good news though as KLM plans to have WiFi throughout their longhaul fleet (including all A330 aircraft) by the end of 2021.


10. OTHER INFLIGHT EXPERIENCES

#CREW: KLM’s cabin crew ranks among my favorite airline crew in the world (together with their colleagues from Singapore Airlines, Emirates, and Qantas). The flight attendants are always super friendly, efficient and seem to genuinely care about the passengers, and it was not different on this flight, with impeccable and courteous service. I also like the oh-so-recognizable KLM cabin attendant uniforms, which were designed by famous Dutch couturier Mart Visser.

# BAR: a walk-up bar was set up in the galley during the flight, offering drinks, stroopwafels and biscoffs.

# TOILET: There are two lavatories onboard KLM’s A330 aircraft for Business Class passengers, both of them located behind the cockpit. The lavatories feature wallpaper with white and blue delft houses, and are stocked with high-end toiletries from Rituals (with scents of Dutch tulips and Japanese yuzu).

KLM A330 BUSINESS CLASS: LAVATORY
KLM A330 BUSINESS CLASS: LAVATORY
KLM A330 BUSINESS CLASS: LAVATORY
KLM A330 BUSINESS CLASS: LAVATORY
KLM A330 BUSINESS CLASS: LAVATORY
KLM A330 BUSINESS CLASS: LAVATORY

11. MY VERDICT
  • Pearl lounge (Kigali): 5/10
  • Cabin design: 8/10
  • Seat comfort (upright): 8/10
  • Seat comfort (bed position): 8/10
  • Food (quality):  7/10
  • Food (quantity): 8/10
  • Inflight entertainment : 9/10
  • WiFi: not available
  • Service: 9/10
  • Overall experience: very good: 8/10

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